Oliver Sweet The Rules That Make Us
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Why do we do what we do? The leading business anthropologist uncovers the secrets behind our decision making in his new book, subtitled “How Culture Shapes the Way We Act, Think, Believe and Buy”. Drawing on his trailblazing work as head of ethnography at Ipsos, where he has worked with governments and global brands from Coca-Cola to Google, Sweet wil discuss how culture’s hidden rules govern our behaviour – and can even predict the future.
